Your number one marketing priority should be developing a 5-star Online Reputation.
Why? All your other marketing efforts- online: SEO, social media, adwords and offline: direct mail, print, radio, or TV, will ultimately lead the consumer to learn more about you online. Then, your less-than-impressive or non-existent reputation can drive them away. It’s been said that ‘Without Six 5 Star Reviews Your Business Isn’t Trusted’.